OUR STORY SO FAR...

Lauren begins working full-time on creating the UltimateYou Planner

UltimateYou receives funding from the Hamburg Creative Society

The UltimateYou Planner is launched on Kickstarter

Our Kickstarter funding has been surpassed and our campaign comes to a successful end.

We place our order for the first production run of the UltimateYou Planner

The first copies of the UltimateYou Planner arrive from the printers and are sent out to Kickstarter customers

Reveived our first piece of international publicity in Women’s Health

Our Core Values

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People-centric

People are at the heart of everything we do.

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Integrity

We are always honest and transparent.

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Abundance

We believe in a world filled with opportunities.

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Playfulness

We like to achieve great things while having fun.

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Growth

We don’t believe in perfection, we believe in learning and doing better.

Meet The Team

Lauren

Founder

Philip

Co-Founder

Lauren Ashcroft

Founder

Lauren Ashcroft

I’m an entrepreneur at heart, who has been on a long, bumpy journey to realise what I’m truly passionate about. After studying law and training to be a solicitor in the UK, I fell in love with the freedoms of the entrepreneurial world and spent a couple of years working with some of the top founders in the UK and abroad.

After meeting my partner, Phil, in China in 2016, I picked up my life, moved to Germany and started again from scratch. I took a whole load of German courses and I did a bunch of jobs to get by: I worked as a freelance sales/marketing expert, I did proofreading jobs, I worked in a nursery for a year and eventually, I worked in a tech company. You can read more about that story on my blog and how that job (and the redundancy that followed)  lit a fire inside of me which took me to where I am today: running UltimateYou.

Fun Facts About Lauren

BUSINESS BOOK I ALWAYS RECOMMEND TO PEOPLE:
SHOE DOG – PHIL KNIGHT

FAV JOB (OTHER THAN ULTIMATE YOU):
STRATEGIC COACH

I AM PASSIONATE ABOUT:
TRAVELLING AND EXPLORING THE WORLD

PERSONALITY: THE CAMPAIGNER (ENFP-T)

NO. 1 WAY TO RELAX:
BUBBLE BATH & A BOOK

I AM HAPPIEST WHEN:
HOSTING A DINNER PARTY

IF I WASN’T RUNNING ULTIMATE YOU:
I WOULD LOVE TO BE A CHEF

HIDDEN SKILL:
I HAVE A BLACK BELT IN TAE KWON DO

MY FAVOURITE FOOD IS:
MY MUM’S SPICY CHICKEN BURGER

THE BIGGEST CHALLENGE I’VE FACED IS:
MOVING TO GERMANY

MY FRIENDS WOULD SAY:
I’M THE ONE TO GO TO FOR GOOD ADVICE

FAVOURITE DRINK:
TEA OR BEER, DEPENDING ON THE TIME OF DAY

BUSINESS BOOK I ALWAYS RECOMMEND TO PEOPLE:
SHOE DOG – PHIL KNIGHT

FAV JOB (OTHER THAN ULTIMATE YOU):
STRATEGIC COACH

I AM PASSIONATE ABOUT:
TRAVELLING AND EXPLORING THE WORLD

PERSONALITY: THE CAMPAIGNER (ENFP-T)

NO. 1 WAY TO RELAX:
BUBBLE BATH & A BOOK

I AM HAPPIEST WHEN:
HOSTING A DINNER PARTY

IF I WASN’T RUNNING ULTIMATE YOU:
I WOULD LOVE TO BE A CHEF

HIDDEN SKILL:
I HAVE A BLACK BELT IN TAE KWON DO

MY FAVOURITE FOOD IS:
MY MUM’S SPICY CHICKEN BURGER

THE BIGGEST CHALLENGE I’VE FACED IS:
MOVING TO GERMANY

MY FRIENDS WOULD SAY:
I’M THE ONE TO GO TO FOR GOOD ADVICE

FAVOURITE DRINK:
TEA OR BEER, DEPENDING ON THE TIME OF DAY

Philip Grave

Co-Founder

Philip Grave

I’m a marketing/tech guy who loves finding solutions to make things run more efficiently. You will often find me getting stuck into some kind of problem, analysing data and drawing on my background in Digital Marketing. I am the one dealing with anything more technical, running our ads and tweaking things on our website.

I am fascinated by the tools and strategies we are creating at UltimateYou and I have experienced first-hand how these have had a transformational impact on my life. From someone who didn’t have any structure in my work, I now start each day writing in my UltimateYou Planner and get shit done much quicker than I previously thought possible.

I studied International Management in Hamburg, Germany, with a semester abroad in Shanghai. I love experiencing new cultures; I have lived and worked in 5 countries (US, Portugal, Germany, China and Turkey) and will soon be adding my sixth (England). When I’m not at work, you can find me playing tennis, doing MMA or drinking a beer with friends.

Fun Facts About Philip

BEST BUSINESS BOOK:
NEVER SPLIT THE DIFFERENCE – CHRIS VOSS

FAV JOB (OTHER THAN ULTIMATE YOU):
MARKETING MANAGER AT ONLOGIST

I AM PASSIONATE ABOUT:
TENNIS

PERSONALITY: EXECUTIVE ESTJ-A

NO. 1 WAY TO RELAX:
WORKOUT/MMA

I AM HAPPIEST WHEN:
SPENDING TIME WITH MY FRIENDS OR FAMILY

IF I WASN’T RUNNING ULTIMATE YOU:
I WOULD LOVE TO BE A FIREFIGHTER

HIDDEN SKILL:
MAKING THE BEST SCRAMBLED EGGS

MY FAVOURITE FOOD IS:
A LAMB FLATBREAD DISH THAT LAUREN MAKES

THE BIGGEST CHALLENGE I’VE FACED IS:
LEARNING ON THE JOB IN A FAST PACED START UP

MY FRIENDS WOULD SAY:
I’M ALWAYS UP FOR A LAUGH

FAVOURITE DRINK:
COFFEE OR
GIN & TONIC

BEST BUSINESS BOOK:
NEVER SPLIT THE DIFFERENCE – CHRIS VOSS

FAV JOB (OTHER THAN ULTIMATE YOU):
MARKETING MANAGER AT ONLOGIST

I AM PASSIONATE ABOUT:
TENNIS

PERSONALITY: EXECUTIVE ESTJ-A

NO. 1 WAY TO RELAX:
WORKOUT/MMA

I AM HAPPIEST WHEN:
SPENDING TIME WITH MY FRIENDS OR FAMILY

IF I WASN’T RUNNING ULTIMATE YOU:
I WOULD LOVE TO BE A FIREFIGHTER

HIDDEN SKILL:
MAKING THE BEST SCRAMBLED EGGS

MY FAVOURITE FOOD IS:
A LAMB FLATBREAD DISH THAT LAUREN MAKES

THE BIGGEST CHALLENGE I’VE FACED IS:
LEARNING ON THE JOB IN A FAST PACED START UP

MY FRIENDS WOULD SAY:
I’M ALWAYS UP FOR A LAUGH

FAVOURITE DRINK:
COFFEE OR
GIN & TONIC